The Wardrobe Rental Revolution is here and HURR Collective are doing it so very well.
No wonder, considering it’s CEO is the whip-smart Victoria Prew who devours tech like it’s tea and knows how to seek out the frothy-pink gown we’ve all been lusting after.
I was delighted to be interviewed by the team and assume my role as an honourary #HURRGIRL , sharing insights into how and why I buy what I do and why I feel so passionately about pre-owned.
For those looking to rent out their wardrobe, HURR are looking for pieces from the hottest brands of the moment - think Ganni, RIXO and Stine Goya as well as some gorgeous vintage pieces and after a simple application process to determine whether you have the right brands in your wardrobe, you will get accepted as a renter. Which means that cash can role in and those unworn dresses can go to a few brilliant parties.
The selection on HURR is so well curated and the depth of stock is fantastic so you will always be able to solve an outfit crisis. The real winning point here is that you won’t go out and buy a new item for a one-hit-wonder that will probably end up shoved at the back of your wardrobe for the next year.
